. . . bloops! . . .

. . . if boy oops! are boops! . . . 

. . . and girl oops! are goops! . . .

. . . then i'm going to refer 

to the newest in the oops! lineup 

as bloops! . . .

. . . blanket oops! . . . .

. . . bloops! are 100% cotton gauze

 swaddling blankets . . . 

. . . perfectly sized for newborns 

who love to be wrapped up 

burrito style . . .

. . . these are super lightweight . . .

. . . with just the right amount 

of crinkly stretchiness 

that makes it easy 

to get that wrap 

nice and tight . . .

. . . bloops! are finished 

with a narrow rolled surged hem . . . 

. . . bloops! are reversible . . .

. . . this first batch of bloops! 

are available 

in basic baby colors . . .

. . . pink, blue, and {my favorite} white . . .

. . . the white features 

allover floral embroidery . . . 

{hard to photograph, but really pretty} 

. . . bloops! are nice for those times

 when you'd rather not wrap up baby 

in jungle animals or dinosaurs . . . 

{#notusuallyafanofbabyishprints}

. . . introductory price 

through the end of 2012 

is $10 each . . .